SIf you haven't yet started preparing for Black Friday and Christmas in your eCommerce , you might as well get moving or you'll be caught off guard.
So that you don't find yourself in the delicate situation of going into a supermarket tomorrow, seeing the shelves overflowing with nougat, marzipan, polvorones and other hypercaloric culinary excesses of Christmas (yes, Christmas has already arrived in supermarkets, don't ask me who buys nougat at 30 degrees, but there will be those who do) and you're in your underwear thinking about what the hell you're going to do with your eCommerce, we present you with a checklist to help you prepare for Black Friday and Christmas in eCommerce that you should have ready by November 15 at the latest.
Of course, if we continue to break heat records month el salvador number data after month, this is going to be a very, very warm Christmas. And even if we joke about it, it is a very serious matter.
Preparing for Black Friday for Christmas 2023: Better prospects?
I'm not telling you anything you don't already know, since you'll have already racked your brains over how consumers will behave during the peak season of the year to know what stock you need to count on.
Uncertainty is always there, damn it. We don't know what will happen in a month, but we do know that market research tells us that consumers are more optimistic than in previous years. It all depends on how inflation evolves, whether there are elections or not and whether another black swan appears, because we're on a roll... The problem is that we can't wait to find out in order to prepare our Christmas campaign and that of its cousin Black Friday. And in addition, we have other indicators that invite optimism: