Clive Arrindell himself , the actor who originally played the Bald Guy in the Lottery, expressed his amazement at this innovative campaign . “I had never thought about what the Bald Guy in the Lottery would be like if he were recreated by artificial intelligence. Now I know thanks to the Orlando Lottery campaign, a groundbreaking creative initiative that also comes with a big prize ,” said Arrindell.
The campaign will be active both at Orlando's points of sale and on digital channels until November 17. To participate for the 50,000 euros, consumers have to buy Orlando fried tomato products, upload the receipt or purchase code to the website enabled for the initiative and wait to see if they are winners.
Julieta de Laurentiis , Marketing Director at The Kraft Heinz czech republic number data Company Iberia, expressed the meaning behind the campaign: “At Orlando we believe that our consumers are part of our history and success. The ‘Lotería Orlando’ campaign is not only an opportunity to reward one of our loyal customers, but also a way to express our gratitude . To do so, what better than to bring back such an iconic figure, so present in the memories of all Spaniards.”
This initiative not only seeks to bring back the nostalgia of a beloved character, but also advances the excitement of the Christmas Lottery a few weeks before the Christmas holidays.