Stage 1 – This is a pop-up window that can be dismissed by clicking outside of it.
Step 2 : This is also a pop-up, but the close button appears after several seconds.
Step 3 : Allows you to open only three videos before completely blocking the player.
Step 4 – Removes the video from the player and displays a warning stating that ad blockers are prohibited and the player will be unblocked after disabling the extension, adding YouTube to the list of allowed sites, or accessing the YouTube Premium subscription.
This year, YouTube has made several changes to how ads work on the platform. First, it introduced non-skippable 30-second ads in its TV app , and then it began experimenting with longer, but less frequent, ad breaks. With this long-break strategy, YouTube wants to encourage users to subscribe to YouTube Premium , though the subscription price croatia number data increase and the discontinuation of its Premium Lite plan may make this more difficult.
In addition to this, it should be noted that the use of ad blockers is quite common in Spain. In fact, according to the Digital Global Overview 2023 study, Spain is the thirteenth country with the highest percentage of ad blocker use in the world , being used by 36% of Internet users, a percentage slightly higher than the world average of 35.7%.
Even so, the percentage of users who use these tools is lower than in 2022 , when in Spain it stood at 38% and globally at 37%. Something that could be linked to the fact that websites have become more aware of how annoying or intrusive banners or ads can be and are trying to improve the user experience so as not to see their positioning negatively affected. Although in the case of YouTube they are betting on a more direct strategy.