For her part, Yvette Llena spoke about her experience with Krack , a company that started thirty years ago with a physical store in Pontevedra, and that now sells nationally and internationally. A business development in which its presence in marketplaces has played an essential role. “Our strength is that we have a wide variety of products, more than 4,000 references for sale in marketplaces,” she commented.
Regarding how they approach this presence, Yvette wanted to highlight that they do not compete on price . In this sense, one of the main pieces of advice she would like to give to other companies that want to invest in marketplaces is that “it is essential to control margins. We make different pricing strategies in each marketplace, depending on commissions, shipping costs for each country, etc. and everything has to be taken into account when calculating margins . ”
There are people who lose more as they sell” , he said. Lola costa rica number data Garau agreed: “It is key to control the cost of your product, which, although it may seem incredible, there are people who do not know this. There are marketplaces that have a fee and others a fixed fee, there is the cost of returns, etc. They are a very good lever but they can cause you a big problem if you do not have everything under control.”
Lola, who pointed to Decathlon and El Corte Inglés as the two main marketplaces in which Black Limba is present, spoke of the importance of recognising the difference in terms of audiences between e-commerce and marketplaces. “The marketplace has a different type of audience. Not valuing it and not incorporating it into your strategy is a mistake. At the beginning, our marketplace part was oriented towards international and not national. In the end, we integrated both markets, both for our website and for marketplaces.”