By Noelia Fraguela
Marketing4ecommerce Content Manager
CWith its sights set on strengthening its advertising business just a year and a half after entering the advertising business, Netflix announced the launch of its own advertising technology platform, which will be available by the end of 2025. For now, the company will continue to work with Microsoft as its global advertising technology and sales partner, with whom it has been working since 2022. In addition, it will incorporate new options this summer.
The platform's ad-supported plan currently has 40 azerbaijan number data million monthly active users worldwide, up from 5 million a year ago. In fact, more than 40% of signups in countries where advertising is offered come from this type of plan.
The news was revealed during the second presentation of the Upfronts event , which is aimed at advertisers on the streaming platform. This change will make Netflix start competing directly with other heavyweights in the industry with advertising servers, such as Google, Amazon and Comcast.