Responsiveness and mobile optimization - an essential SEO standard
Since 2021, Google has been using a mobile-first indexing approach , which means that the search engine evaluates a site based on its mobile version. Therefore, mobile-friendly content is essential for both UX and SEO.
Text readability on small screens without ios phone number data the need to zoom in.
Buttons and links that are appropriately sized to be easy to click.
Avoiding flash elements , which are not supported on most mobile devices.
How to improve responsiveness?
Choose a responsive template for your website.
Run mobility tests with Google Mobile-Friendly Test .
Optimize images for smaller screens.
Websites that are optimized for mobile devices rank higher in search engines, and users are more likely to stay on them.
UX Research and Its Impact on SEO Strategy
Regular user experience testing is the foundation of a long-term UX and SEO strategy. Through research, you can learn what elements of your site need improvement to meet user expectations.
Types of UX research that impact SEO:
Responsiveness elements that affect SEO:
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