7. TikTok ads can increase engagement

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Running TikTok ads is also a great way to reach a wider austria b2b leads audience, grow your audience and subsequently increase your overall engagement. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. But one of the best types of ads to increase engagement is the in-feed ad.

This is just like a TikTok video that you pay to promote. Viewers can head to your profile, leave likes, add a comment and more.

Take a look at this in-feed ad run by integration software Zapier. It draws people in by showcasing something useful that can be done with its tool. It includes all of the components of a regular post—video, caption and hashtags.

A screenshot of a TikTok ad run by Zapier
People can even swipe over to view the profile. A website will pop up first as the CTA for viewers to learn more. They can take action on your website, but then they can also head to your profile afterwards, potentially watching more of your videos or following your account.

Put together your own TikTok ads strategy so you can reach a wider audience and increase your engagement.

8. Hook the viewer
It’s incredibly easy for viewers to continue scrolling through their feed if your video doesn’t immediately interest them, hook them or draw them in. There are many different ways to do this, and we’re going to walk you through a few different examples to give you a better idea of how to create your own attention-grabbing video content.