Reasons Why Companies Decide to Rebrand

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It is recommended to resort to company rebranding in the following cases:

There is no clear positioning. The target audience and its needs are not specifically mexico whatsapp number database defined; an attempt is made to cover all consumer groups and does not find a response.
An outdated approach to positioning a once well-selling product. The image needs to be updated.
Competitive environment. This does not only mean the emergence of a strong competitor; innovations and new approaches can cause a reshuffle in the market.
There are changes in the structure of the organization. A merger, purchase of a brand, or creation of a new direction are possible.
Work to strengthen loyalty to the product/service.
The desire to develop new sales markets and expand the target audience.
Examples of successful rebranding
Yandex decided to rebrand its service, taking into account the country's general course towards Russification. Having retained the general brand recognition: the corporate color, the ostrich in motion, the Russian company simply colored the bird a little with the corporate yellow zigzag. This is like a slight hint that the service purchased in 2022 is being integrated into a new ecosystem, which explains the renaming.

Examples of successful rebranding.
When you shouldn't rebrand
Experts do not recommend immediately resorting to rebranding if:

Sales volumes have decreased. The problem may not be in image errors, but in the work of employees, the general situation on the market, unprofessionally conducted advertising campaigns. To begin with, it is necessary to analyze financial indicators.
The competitor has done the work on the image. Don't rush to follow suit. First, see how the innovations "take off" on the market, analyze the reaction of buyers, and then make a decision.
Wanted something new. The idea you saw is not always applicable to your brand, your preferences may run counter to marketing rules. In this case, it is recommended to consult a professional.
Examples of unsuccessful rebranding