Use it to show your more personal side

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Humor is also an effective strategy. You will get more conversions if you surprise your subscribers. But don't go overboard, as you could offend someone and get the opposite result. 2.- Optimize your call to action When writing your email marketing texts, don’t forget to include your CTA . Guide the reader towards the action you want them to take with phrases like “download now” or “sign up today .” The text you include in your call to action is very important to get that desired click. On the other hand, try to make good use of graphic elements to highlight these calls to action. If they look the same as the rest of the text, they will be difficult for the reader to locate, and what you need is for them to be able to find them if you have convinced them to act.


3.- Write a scannable email Each user in your hospitals email list database receives tons of emails every week. And often they don't read what they see carefully. That is, they scan the page and at a quick glance they know whether they are interested or not. Highlight eye-catching texts in bold , use colors, place buttons, etc. In short, everything that helps capture the reader's attention in the shortest time possible to make them take action. 4.- Tell the user the benefits they will get If you want to generate leads with your emails, you need to offer subscribers a series of benefits. It’s not enough to tell them to do something; you need to talk to them about the advantages of doing it. For example, “Improve your email marketing campaigns with our guide” might sound tempting. [bannerHero] 5.- he more conversions you will achieve Your campaigns will be more successful the more relevant they are to the people you are targeting.