25 Pop-Up Examples That Help Increase Sales

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Popup Return Rate Formula
Why Pop-Ups Don't Work
Pop-ups can only be harmful when they are used incorrectly. Think about how many times you have come across really interesting offers that motivated you to learn more about a product or service? Can you think of a unique offer that didn’t look like an intrusive advertisement?

Most often, pop-ups are useless if they are displayed randomly on all pages of the site. Messages like “Buy an unknown book” or “Subscribe to receive a ton of spam” scare off even the most interested visitors. Aggressive methods like mass mailings of invitations to webinars or persistent calls to action quickly tire the audience.

The pop-up should be native, unobtrusive and useful. Only in this case will it really increase the conversion rate many times over. We will tell you how to create an effective pop-up below.

We have left examples of pop-ups that work in a separate article.

25 Pop-Up Examples That Help Increase Sales
What parameters affect the effectiveness of a pop-up
The result of a pop-up is influenced by its visual perception and the context in which the user interacts with the mechanics. There are several such parameters:

The image inside the pop-up window. This is the first thing that attracts the user's attention. Research shows that a high-quality image can increase conversion by up to 40%, as it makes the pop-up more visually attractive and informative. However, an image is not always necessary: ​​if the offer is strong enough and the image does not carry any semantic load, text will suffice. It is important to use images that match the content and do not overload the window.

For example, in this pop-up with a quiz on the website of the list of netherlands cell phone number developer "Strizhi", it is more important to get the user's answers, so the image is not used:

Quiz in a pop-up window
Pop-up quiz on the Swifts website
And here they talk about the start of sales of a new residential complex and showing what the area looks like is the most important thing, so the image takes up a lot of space:

Pop-up with image on the site
Pop-up about the start of sales on the Strizhi website
By the way, the configured mechanics helped to increase the site’s conversion by 2.5 times and regularly bring in more high-quality leads .

Countdown timer. This technique creates a sense of urgency and encourages users to make decisions faster. According to research, a timer can increase conversion by up to 25%, especially for limited-time promotions. However, it should be used with caution. If the timer is too short or too intrusive, it can cause stress in the user and a negative attitude towards the offer.
This mechanic was set up on the website of the online store "He and She" to encourage a purchase by a user who had put goods in the basket and left the site. When a person re-visits the site, a pop-up offers to place an order in the next 30 minutes and receive a discount. As soon as the buyer agrees to the offer, the timer starts.