What your website can do for you

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Perhaps you've previously viewed your B2B website more like this: We put a beautiful and professional page online, a hybrid of an image and product brochure, so to speak. Our customers find us during their research, provide us with their information via our contact form, we seal the deal, and voila—there's the conversion.



I don't want to rule out the possibility that this might happen, but in my opinion, a website that only represents your business is wasted potential. This leaves it entirely up to chance whether a user contacts you and wants to learn more about your company. The internet offers an excellent opportunity to actively participate in the marketing and sales process: Ultimately, it's about establishing contact with potential customers, and I'm sure your new customers are "on the move" online. But what's the best way to drive as many potential customers as possible to your website? And how do you then establish contact with you?



Tips for successful website optimization


Inbound marketing generates leads


The key to effective online marketing is "inbound marketing ." This user-centric, albania phone number data content-based method is tailored to your customers' needs throughout the research process, helping you acquire and nurture leads. The acquired leads are reviewed for quality and passed on to sales.



If you rely on this marketing method, looking at the conversion rate is very helpful, as it allows you to accurately monitor the success of your inbound marketing efforts. You can see exactly where you're already effectively collecting leads—and you can also see which parts of your website aren't yet meeting your goals. This way, you can continually make adjustments to utilize your site's full potential—for example, optimize the meta description , create internal links , and optimize the buttons on your website. This can increase your website's visibility index and SEO . The best way to achieve this is with thorough keyword research .



I recommend measuring conversion rates for multiple goals to get a comprehensive picture of user behavior.

For example, a visitor subscribes to your newsletter and becomes a lead. This means you've achieved the first conversion and reached your first goal. If this lead then clicks on an offer in your newsletter or on the blog articles linked there, that's a second conversion—and a second goal is achieved. There are numerous opportunities for these conversions along the sales funnel.