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Due to the sequence of advertisements, you can, for example, warm up the audience that has already seen the advertisement and show it an offer. Thus, involve the user in the funnel. Or, on the contrary, exclude users who have already seen your advertisement and focus on a new audience. Create a Pixel in Yandex Audience.


Segmentation by pixel in Yandex.Audience Segmentation indonesia mobile number list by pixel in Yandex.Audience We give it a name, copy the received code and paste it into the campaign in Yandex.Direct. Creating a new pixel Creating a new pixel Once the Pixel has collected enough information, you can create a segment based on this data in the “Ya. Audience Pixel” tab.



The segmentation will contain information about people who saw the banner with the embedded Pixel. Segmentation by pixel Segmentation by pixel How to use audience segments in Yandex Direct. After we have sorted out all the tools for audience segmentation, let's figure out how to add them to Yandex Direct and what tasks can be solved with their help.


Transferring segments to Yandex Direct In Yandex Direct, in the left menu, in the “Library” tab, select this item: Transferring segments to Yandex Direct Transferring segments to Yandex Direct Click on “New condition” Transferring segments to Yandex Direct Transferring segments to Yandex Direct And then in the new window we select the rules by which Direct will determine which segments and goals to use.