The lack of a single vision of the client

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As that customer progresses, Sales is important in converting them into a customer. Without Marketing's information and support via tools and information, their work will be less efficient.

In the post-purchase phase, when the customer begins the relationship how to get australia whatsapp number with the supplier, the experience is based on helping to train, promote, co-create, etc.

We see this in this B2B study below, conducted by The Pedowitz Group.




and objectives are the main obstacles that 507 B2B Marketing and Sales professionals have highlighted when thinking about how to provide a great B2B experience.

The idea of ​​technically working on the alignment of Marketing and Sales teams in B2B ( Sales Enablement ) seeks to improve the B2B Customer Experience.

Lack of technology and data.
Technology allows you to personalize and automate the relationship, but it also allows you to obtain data and work with it to anticipate.