Showcase your work
Describe your expertise and authority in this field
Come up with a CTA (call to action) that tells the leader what to do next
Address customer pain points
Solve the department's problems (but not all of them; otherwise they wouldn't need to hire you)
What does a lead magnet for freelancers look like? It all depends on your niche.
For example, a remote social media marketer might create a remote social media marketing cheat sheet to help potential clients launch their social media marketing campaigns. The idea is that the client gets so much value from the cheat sheet that they decide to hire a freelancer to do the work.
Build Credibility
Creating value is a huge part of how you position yourself. The next piece of the puzzle is building credibility. When you create value and build credibility, you position yourself as an expert in your niche, which is key to capturing more leads. And instead of having to constantly source leads, they’ll come to you.
Credibility starts with a professional website. If you’re not the argentina whatsapp number database best at web design, investing some of your budget in a web designer is a great idea. This will ensure that your website a) looks respectable, b) fits your overall brand, and c) has the best possible chance of ranking on Google (more on that later).
Your website should consist of:
Customer references
Fresh, updated content (see above)
FAQ page
“About Me” section
Logo
Headshot
But to establish credibility, you need to create more than just a website. You also need to promote yourself on social media, especially LinkedIn, as this will help spread your reputation and increase your network.
A landing page that introduces yourself and presents an offer
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