Keep the lines open. Even if

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Keep them engaged by tailoring your content to each phase of the buying cycle. For example, new prospects appreciate eBooks, guides and checklists. Meanwhile, closer to conversion, prospects enjoy free trials, demos and coupons. The purpose of this content is to help them to understand more about what they need and to think about how your product or service can meet those needs.


your prospect doesn’t convert right away, it’s still a good idea to keep in touch. israel telegram data Triggered email sequences, messages sent automatically in response to a visitor’s actions, are a good way to see what your prospect wants so you can adjust your offerings accordingly. Follow up on each lead with news or special offers – even those leads who walked away.


At the very least, this solidifies your company as a persona, and helps keep prospects aware of your product or service. Just be mindful of email etiquette to ensure your messages are read. Monitor the process. Be sure to watch prospects’ online behavior as well. Social media posts, website visits, and other trends all indicate how their conversion process may be changing over time.