What is the most used social media platform?

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Social media demographics: the numbers you need to know
Demographic data shows you which social media channels to prioritize in your strategy. It reveals where your target audience is and, in the process, which platforms are best for conducting market research.

Want to know which apps are up-and-coming? Curious latvia b2b email leads about new opportunities to cross-post your content? Worried that a network might be “dying?”

We’ve got you covered.

Below, we give you a platform-wise breakdown of must-know social media demographics for 2024 (and beyond). These numbers come from the latest research and social media statistics available at the time of writing. They highlight the facts about social media that could inform how you approach each platform.

And as a bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy.

Before we get started, here’s a quick summary of a few key insights.

Facebook continues to be the most used social media platform.

What is the most used social media by age?
Below is a breakdown of social media usage by age range:

18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
40-49 years – LinkedIn (25%), Facebook (22%), X/Twitter (21%)
50-59 years – Facebook (29%), LinkedIn (24%), Pinterest (24%)
Statista chart showing the percentage distribution of different age ranges for leading social media networks.
Source: Statistia