Monitor and address employment brand issues

[Joywtseo421]

Though LinkedIn is the clear leader and has the potential to disintermediate third-party recruiters in many industries, Facebook and Twitter can also be a fantastic place to find, reach out to, and engage candidates.
Generate employee referrals. There are some pretty cool tools on the market and some Applicant Tracking Systems (such as Jobvite), which are built with the intent of leveraging social networks to engage your employees to share your roles and drive employee referrals. Your employees are likely on social media and assuming they are engaged employees, you’ll see a dramatic impact from any investment in this area.


Vet candidates (pre and post interview).
There’s a lot of information out on these networks that may pull you towards or push peru phone number resource you away from any given candidate. LinkedIn has recommendations on candidate’s profiles that can be used as preliminary references far earlier in the process. Let’s face it, there are some hires we might avoid using these tools as well…

Glassdoor.com, Indeed.com and a number of other sites provide venues for current, prospective and past employees (and anyone else) to rate your company. In many cases, these sites provide a window to help you improve your employment and candidate experience. Managing these experiences and the message will do wonders to help you attract the best and brightest candidates to your front door.

Are you ready? If you haven’t yet taken the plunge in earnest, what’s holding you back? Last month I wrote an article entitled, “You’re not on Social Media? Wanna Bet?” where I surmised that if you don’t think you have a presence on social media, or don’t have a strategy, one will be provided for you. Like a court appointed attorney, you may not be getting the best defense. There is no time like the present to enhance your ability to attract, engage and hire. Mark Twain said it best. “Apparently there is nothing that cannot happen today.”


Michael helps organizations align and optimize their talent acquisition processes with their overarching business objectives. This includes conducting training, recruitment, social media and candidate experience surveys, implementing processes, systems, tools and teams in order to attract, screen, recruit, select, and onboard engaged employees. Follow him on twitter @hireinsite