Number of messages sent Reflects seller activity

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He planned to start 100 dialogues, but managed 53. He overestimated himself, got sick or gave up on work - it is worth analyzing. The client started the dialogue — this indicator can be used to assess interest in the product. You see a sharp rise on the graph — maybe the ad worked or a post flew in on VK. Advice. Evaluate metrics dynamically It doesn't mean anything if Dima closed 40 deals this month and Slava closed 60. Maybe Dima used to close 15 and Slava closed 90. It's immediately clear who has grown and who has lost their touch. Compare indicators in different periods. For example, a month with the previous month - April and March. Or a year with the previous year - April 2024 and April 2023. Conversion to sales Conversion will help evaluate the work of managers - how much better or worse they have become in selling.



For example, in April the conversion france phone number list was 10.5%, and in March it dropped to 5%. Maybe a superstar burned out or the new scripts turned out to be crap. Until you find out the reason, you will not solve the problem. To calculate conversion, you need to divide the number of buyers by the number of new dialogues. For example: 10 sales / 95 dialogues * 100% = 10.5% conversion from contact to sale. . This metric can be used to evaluate how many messages a seller leaves before a deal is concluded. Statistics on sent messages in Wazzup Let's say you know that your salespeople usually leave 40 to 90 messages in a dialogue with a client. Like Fedot in the screenshot: he has 97 messages for 2 dialogues.



But there are anomalies that are worth taking a closer look at: Few dialogues, but many messages . Anton wrote 178 messages to one client in one day. He had no others. Perhaps he writes incomprehensibly or bombards the client with messages when he is not yet ready to buy. It is worth checking why it took so much time for one lead. Lots of dialogues, but few messages. Boris has 18 messages and 13 dialogues. Doesn't look like an active conversation. Is he selling at all? Maybe when asked "Good afternoon, can I find out the price?" the seller answers: "Look at the website." If you notice an anomaly, it is worth reading the dialogues of this manager, comparing them with your scripts and rules, and finding errors. Average response speed An indicator of the quality of your service.