The Komus store offers users a section called Reviews

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However, it does not publish objective reviews, but rather recommendations of an advertising nature. Four stores out of the top 10 retailers according to Data Insight do not use content marketing. This is a great chance for small stores to compete for a place in the top ten ranking.


Should the error be corrected? The question can also be formulated this way: is it a mistake italy consumer email list to abandon content marketing? Stores entered the top 10 largest online retailers without this tool. Why should they change anything? Here's the answer: in the medium and long term, content marketing remains the cheapest way to attract customers. Moreover, with the help of this tool, new players can successfully compete with the market heavyweights.


6. Using the same descriptions on different pages This problem usually occurs when a store sells very similar products or goods that differ only in details. For example, we can talk about clothes of different sizes or equipment of different colors. Stores create several pages, but publish completely or partially identical descriptions on them. Therefore, the problem is related specifically to content strategy errors.