LINE official accounts and official company apps

[ishanijerin1]

Recently, we have seen many companies using official SNS accounts and official corporate apps to activate communication with users.
In this article, we will introduce the characteristics of each of them based on survey data on LINE and apps.



61.6% added the official LINE account, and 76.1% downloaded the official app.
According to survey data released by MMD Research Institute in September 2015, 61.6% of smartphone users have used an official LINE account, and 76.1% have downloaded an official company app, meaning that users are approximately 15% more likely to have downloaded an official company app than an official LINE account.

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The No. 1 reason is LINE "because I want stamps" and the official app "to get coupons"
Looking at the reasons for using each, the top linkedin database reason for LINE official accounts was "because I wanted stamps" (55.1%), followed by "to receive gifts" (53.5%) and "to use coupons" (28.9%). Meanwhile, for official corporate apps the top reason was "to get coupons" (72.7%), followed by "to collect points" (40.4%) and "to view information about products and services" (36.0%).

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For official LINE accounts, incentives such as free stamps and gifts were the trigger for use,
whereas for official corporate apps, incentives such as coupons and points that offer benefits when purchasing the company's products or using its services seem to be the trigger for downloading.



Official app initiatives for the retail industry
Furthermore, the "New Era of Shopping: Retail App Market Report" published in September 2015 by App Annie, a San Francisco company, found that app downloads in the retail industry are booming in Japan, demonstrating that companies are actively working to utilize official apps. The top 10 retail app downloads in Japan are Yamada Denki in 3rd place, Uniqlo in 4th place, Muji in 6th place, GU in 8th place, and Loft in 9th place.