FutFanatics increases revenue by 40% with Marketing Automation
Posted: Mon Jan 20, 2025 5:36 am
Using solutions developed by Dinamize, a sporting goods store increased sales volume by 190% during Black Friday in 2023
In the country of football, few things represent a fan's passion as well as wearing the jersey of their favorite team. Knowing this, companies in the sporting goods segment are engaged in a great battle for consumer preference – a dispute that, when fought with the right tools, proves to be quite advantageous for retailers, as the FutFanatics case shows.
In 2023, the store specializing in soccer jerseys and sportswear increased its e-commerce revenue by 40%. The key to achieving more impressive results was the partnership with Dinamize, which brought FutFanatics a marketing automation solution.
The first step taken by the duo was to identify FutFanatics' main dominican republic whatsapp data challenge in the market: increasing the personalization of actions to ensure that each consumer was impacted by the right items. Knowing the problem, Dinamize implemented features to boost traffic and sales, such as pop-ups to generate leads and promote products. One of the actions generated more than R$55 thousand in a single month.
The list of measures and improvements also included personalized communication, a registration form, analysis of categories visited by each contact, automatic updating of shirt sizes and recovery of abandoned carts. Additionally, Dinamize created a series of e-mail marketing initiatives to qualify the relationship with the public, exploring national and international shirt launches, anniversary campaigns, recent events and the anniversary of the favorite team.
Juliana Lopes, Dinamize's customer experience manager, explains that the secret to success lies in mapping user behavior and creating campaigns targeted to their interests. According to her, this is a good way to achieve significant results in terms of both generating new sales and retaining customers.
In the country of football, few things represent a fan's passion as well as wearing the jersey of their favorite team. Knowing this, companies in the sporting goods segment are engaged in a great battle for consumer preference – a dispute that, when fought with the right tools, proves to be quite advantageous for retailers, as the FutFanatics case shows.
In 2023, the store specializing in soccer jerseys and sportswear increased its e-commerce revenue by 40%. The key to achieving more impressive results was the partnership with Dinamize, which brought FutFanatics a marketing automation solution.
The first step taken by the duo was to identify FutFanatics' main dominican republic whatsapp data challenge in the market: increasing the personalization of actions to ensure that each consumer was impacted by the right items. Knowing the problem, Dinamize implemented features to boost traffic and sales, such as pop-ups to generate leads and promote products. One of the actions generated more than R$55 thousand in a single month.
The list of measures and improvements also included personalized communication, a registration form, analysis of categories visited by each contact, automatic updating of shirt sizes and recovery of abandoned carts. Additionally, Dinamize created a series of e-mail marketing initiatives to qualify the relationship with the public, exploring national and international shirt launches, anniversary campaigns, recent events and the anniversary of the favorite team.
Juliana Lopes, Dinamize's customer experience manager, explains that the secret to success lies in mapping user behavior and creating campaigns targeted to their interests. According to her, this is a good way to achieve significant results in terms of both generating new sales and retaining customers.