Is the Blue Bird Network Losing Users?
Posted: Mon Jan 20, 2025 5:31 am
One factor has been concern from brands and investors, in this case Elon Musk himself. An internal investigation, published by Reuters , concluded that heavy users are no longer as active as they once were.
These users, while representing less than 10% of active users, are responsible for 90% of all tweets generated.
Some influencers have also slowed down online. In fact, this was one of the reasons that led to Elon Musk's attempt to withdraw from the negotiations.
Meanwhile, topics such as cryptocurrencies and explicit content have become popular among English-speaking audiences.
According to a spokesperson for the social network, Twitter's overall audience continued to grow, reaching 238 million monetizable daily active users in the second quarter of 2022, making the platform a good investment.
Impact for brands
Despite the rollercoaster ride Twitter is on right now, brands need to understand estonia phone number list what makes sense for their audience and their marketing strategy.
If your audience is on Twitter, it's probably worth continuing to invest in creating content for that channel. And the new features announced by the company can be leveraged according to the objectives that brands want to achieve on the network.
Always try to keep up with your metrics and try new formats. Compare with the results you have on other social networks to understand the real impact of Twitter on the final numbers. If the impact is positive, considering the investment made, there is no reason to abandon the platform in the short term.
We already know that Elon Musk has different plans for Twitter and intends to turn it into a super app, which would offer dozens of services, such as payments and food delivery, in addition to the functionalities related to sharing messages and media.
These users, while representing less than 10% of active users, are responsible for 90% of all tweets generated.
Some influencers have also slowed down online. In fact, this was one of the reasons that led to Elon Musk's attempt to withdraw from the negotiations.
Meanwhile, topics such as cryptocurrencies and explicit content have become popular among English-speaking audiences.
According to a spokesperson for the social network, Twitter's overall audience continued to grow, reaching 238 million monetizable daily active users in the second quarter of 2022, making the platform a good investment.
Impact for brands
Despite the rollercoaster ride Twitter is on right now, brands need to understand estonia phone number list what makes sense for their audience and their marketing strategy.
If your audience is on Twitter, it's probably worth continuing to invest in creating content for that channel. And the new features announced by the company can be leveraged according to the objectives that brands want to achieve on the network.
Always try to keep up with your metrics and try new formats. Compare with the results you have on other social networks to understand the real impact of Twitter on the final numbers. If the impact is positive, considering the investment made, there is no reason to abandon the platform in the short term.
We already know that Elon Musk has different plans for Twitter and intends to turn it into a super app, which would offer dozens of services, such as payments and food delivery, in addition to the functionalities related to sharing messages and media.