Converting visitors into leads
Posted: Mon Jan 20, 2025 4:34 am
Using visuals to drive traffic to your website is important, but it’s a long-term effort. You can also use visual content for more immediate goals, like converting visitors into leads. To do this, you need to offer something that will entice them to fill out a form or provide their contact information . This is usually content related to your business and the topics covered on your website, such as a report or e-book offered on a landing page .
Landing pages should be very straightforward, with little written content, dental email list attractive, clean and with a compelling CTA . Using graphics and infographics helps to convey a message in a few words, allowing you to communicate the reason for downloading your content, in a direct way.
Nurturing leads
Once you’ve finally converted them into customers, the next step is to nurture them with relevant content and build a relationship with them . Here, it’s essential to offer quality content so that they continue to interact with your brand, otherwise all your effort will be in vain. Plus, you don’t want to lose subscribers or be labeled as someone who sends spam.
To keep your audience loyal, you can use Data Storytelling , a technique that transforms data into stories that are relevant to your audience. Using graphic elements is an excellent strategy to capture your audience's attention and make them read your content to the end.
This increases the chances of him considering the material relevant enough to click on your CTAs !
visual resources 5
Infographics help combine data and narrative structure on a single page , making them ideal for delivering information quickly and engagingly.
Now that you know how much they can help in all stages of the sales funnel, check out some tips to put into practice when creating infographics . The idea is that they have a balance between fun and education, the use of data and contextualization.
Landing pages should be very straightforward, with little written content, dental email list attractive, clean and with a compelling CTA . Using graphics and infographics helps to convey a message in a few words, allowing you to communicate the reason for downloading your content, in a direct way.
Nurturing leads
Once you’ve finally converted them into customers, the next step is to nurture them with relevant content and build a relationship with them . Here, it’s essential to offer quality content so that they continue to interact with your brand, otherwise all your effort will be in vain. Plus, you don’t want to lose subscribers or be labeled as someone who sends spam.
To keep your audience loyal, you can use Data Storytelling , a technique that transforms data into stories that are relevant to your audience. Using graphic elements is an excellent strategy to capture your audience's attention and make them read your content to the end.
This increases the chances of him considering the material relevant enough to click on your CTAs !
visual resources 5
Infographics help combine data and narrative structure on a single page , making them ideal for delivering information quickly and engagingly.
Now that you know how much they can help in all stages of the sales funnel, check out some tips to put into practice when creating infographics . The idea is that they have a balance between fun and education, the use of data and contextualization.