What type of media are companies investing most in?
Posted: Mon Jan 20, 2025 4:31 am
Below you can see a graph showing the evolution of advertising investment in recent years:
In October, for the fifth consecutive month, ad spending was lower than the previous year, however, the month's spending outpaced that of all other months in 2022.
The report covers more than just online ads. It offers detailed data on key media types such as:
Below you can see in detail the evolution of advertising spending this year, broken down by type of media:
As can be seen, while digital media had a considerable pakistan phone number list increase of 5% compared to last year, spending on linear TV, Radio and Magazine was reduced by 15%, 10% and 12% respectively , in October 2022.
Another interesting fact is the considerable increase of 30% in Out of Home media (For example: billboards, posters, airports, subways, among others).
For this type, the sectors that led the investment were:
Outfit;
Automobiles;
Media & Entertainment.
In Q1 2019, Amazon accounted for 8.7% of consumer discretionary spending, and in Q2 2022, this share reached 14%, having peaked (17%) during the pandemic in Q4 2020;
Amazon continues to gain ground in the furniture market, achieving its highest market share of 11.8% during the fourth quarter of 2020, while Walmart occupied 7.9%. As of the second quarter of 2022, Amazon's market share is 10%, while Walmart stands at 7.3%.
And once again, this market dominance is attributed to the growing consumer interest in online shopping, fueled by the pandemic, and also the convenience of the Amazon Prime service — for subscribers — which facilitates free delivery of various products to buyers.
Walmart also leads in some segments
While Amazon leads in some segments and in consumer discretionary spending, Walmart, which is known for its lower prices, continues to maintain its lead in the personal care and health segments.
In October, for the fifth consecutive month, ad spending was lower than the previous year, however, the month's spending outpaced that of all other months in 2022.
The report covers more than just online ads. It offers detailed data on key media types such as:
Below you can see in detail the evolution of advertising spending this year, broken down by type of media:
As can be seen, while digital media had a considerable pakistan phone number list increase of 5% compared to last year, spending on linear TV, Radio and Magazine was reduced by 15%, 10% and 12% respectively , in October 2022.
Another interesting fact is the considerable increase of 30% in Out of Home media (For example: billboards, posters, airports, subways, among others).
For this type, the sectors that led the investment were:
Outfit;
Automobiles;
Media & Entertainment.
In Q1 2019, Amazon accounted for 8.7% of consumer discretionary spending, and in Q2 2022, this share reached 14%, having peaked (17%) during the pandemic in Q4 2020;
Amazon continues to gain ground in the furniture market, achieving its highest market share of 11.8% during the fourth quarter of 2020, while Walmart occupied 7.9%. As of the second quarter of 2022, Amazon's market share is 10%, while Walmart stands at 7.3%.
And once again, this market dominance is attributed to the growing consumer interest in online shopping, fueled by the pandemic, and also the convenience of the Amazon Prime service — for subscribers — which facilitates free delivery of various products to buyers.
Walmart also leads in some segments
While Amazon leads in some segments and in consumer discretionary spending, Walmart, which is known for its lower prices, continues to maintain its lead in the personal care and health segments.