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Targeting: Once you have your segments, it’s time to decide which ones are worth focusing on. Pick the groups most likely to convert or bring the highest value.
Positioning: Finally, position your product in a way that resonates with your chosen segments. Craft a message highlighting how your product meets their needs and sets you apart.
Pro tip: From my experience, don’t shy away from revisiting your segments and targets as your business grows. Your audience’s needs can change over time, and staying flexible with your STP strategy can help keep your messaging relevant and effective.

Example: Let’s say I’m launching a new line of eco-friendly products. For “Segmentation,” I’ll break down our audience by eco-consciousness and lifestyle choices. Then, in the “Targeting” phase, I could focus on young professionals passionate about sustainability.

Finally, for “Positioning,” I can emphasize our products' environmental benefits and unique features, positioning them as the perfect choice for people who want to make a difference without sacrificing quality.

STP Marketing Model diagram illustrating a marketing strategic belarus whatsapp number database framework with sections for Segmentation, Targeting, and Positioning, each with bullet points explaining their functions.

3. Porter’s Five Forces
​​Porter’s Five Forces is one of those frameworks I turn to when I need to understand the bigger picture better.

While most marketing frameworks focus on the product and the audience, this one looks outward at the external influences that can impact profitability.

Developed by Michael Porter, a Harvard strategy, this framework helps you evaluate five key forces that shape any industry’s profitability and competition: