How will Inspire work?
Posted: Mon Jan 20, 2025 4:07 am
2022 has been a busy year for marketers – we had a lot of updates and features released across almost every social media platform. And we have one more update to take a closer look at, this time breaking the social media bubble.
The news came from Amazon. After announcing plans to start investing in social commerce earlier this year, the company has officially launched Inspire , a content hub featuring short-form videos and photos, where customers will be able to discover, explore and purchase products in a different format than we’re used to seeing on Amazon’s marketplace.
And this isn't the first time Amazon has adopted a social media model to inspire its shoppers. The retailer has already offered features similar to Pinterest, Instagram and even a YouTube knockoff, Amazon Live .
But why does the world's largest e-commerce company decide to belgium phone number list take this step to enter the hotly contested universe of social media? And, more importantly, does this make sense for its customers? Well, we asked ourselves these questions too, and we'll try to answer them in this article.
Essentially, we're talking about a TikTok-style shopping feed, where brands and creators will be able to opt for new content formats to inspire (terrible pun, we know) their audience.
To enter Inspire, you'll need to open the Amazon Shopping app and tap the Inspire icon. And before you start browsing, each user will need to choose what they want to see from over 20 interest options to choose from, including:
The app will then build a personalized feed based on these responses. Again, very similar to TikTok's first steps.
But why would users be interested in another TikTok, if we already have one? Amazon must have thought of that too, and brought a great ally to the table: practicality .
Unlike TikTok, Amazon's Inspire has created a full shopping journey within the app.
The news came from Amazon. After announcing plans to start investing in social commerce earlier this year, the company has officially launched Inspire , a content hub featuring short-form videos and photos, where customers will be able to discover, explore and purchase products in a different format than we’re used to seeing on Amazon’s marketplace.
And this isn't the first time Amazon has adopted a social media model to inspire its shoppers. The retailer has already offered features similar to Pinterest, Instagram and even a YouTube knockoff, Amazon Live .
But why does the world's largest e-commerce company decide to belgium phone number list take this step to enter the hotly contested universe of social media? And, more importantly, does this make sense for its customers? Well, we asked ourselves these questions too, and we'll try to answer them in this article.
Essentially, we're talking about a TikTok-style shopping feed, where brands and creators will be able to opt for new content formats to inspire (terrible pun, we know) their audience.
To enter Inspire, you'll need to open the Amazon Shopping app and tap the Inspire icon. And before you start browsing, each user will need to choose what they want to see from over 20 interest options to choose from, including:
The app will then build a personalized feed based on these responses. Again, very similar to TikTok's first steps.
But why would users be interested in another TikTok, if we already have one? Amazon must have thought of that too, and brought a great ally to the table: practicality .
Unlike TikTok, Amazon's Inspire has created a full shopping journey within the app.