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What is content writing?
Content writing is the process of writing, editing, and publishing content in a digital format to engage a specific audience and accomplish a marketing goal. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy, and more.

In a recent report, Semrush found 90% of businesses worldwide have a content marketing strategy in place — ninety percent.

This means the role of a content writer is more in demand than ever before.

However, what it actually entails depends on both industry and business needs. In fact, my first question to my friend was, “Well, what do you want them to write?”


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Some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or ebooks. Content writing is a wide spectrum, including:

Long-form articles
Video scripts
Video descriptions
Email newsletters
Keynote speeches
Social media posts
Podcast titles or show notes
White papers, ebooks, and guides
Web and landing page copy
Product descriptions
Ad copy
Press releases
Regardless of format, however, high-quality algeria whatsapp number database content that represents and strengthens a brand's voice can help:

Build brand awareness
Increase website traffic
Generate leads
Improve search engine rankings
Delight customers
Overall, content writing is your opportunity to tell your brand’s story. Great content writers convey meaningful, helpful, and insightful messages to inspire and move an audience to take action.