Your email list is the only source of traffic you really own. The larger your email list, the less reliant you are on Google traffic. So if search traffic drops as expected when AI Overviews is fully rolled out, you will be much less impacted than someone who still relies heavily on Google traffic.
Read More >>> Why You Should Never Start a Business on australia business fax list Land (and What to Do Instead!) 5. Diversify into digital products If you rely on advertising for most of your revenue, you need a lot of traffic to support it. You will be the most affected when AI Overview is fully launched.
(If you monetize solely through ads and your traffic drops by 60%, your revenue will also drop by 60% – that’s a huge drop in revenue!) Digital products have much higher revenue per thousand impressions than advertising . This means that by diversifying into digital products, you can earn more revenue even if traffic drops.
If you monetize solely through ads and
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