Automating data collection for better insights

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It enables sales and marketing professionals to discover, analyze and present data about their prospects in order to deliver the right sales pitch, in the right way and at the right time. In this article you will discover: the benefits of sales intelligence where does the data come from and what is it used for? How to use sales intelligence for b2b prospecting the importance of sales intelligence for customer experience let’s start by understanding what sales intelligence is… or should we say commercial intelligence? Sales intelligence or commercial intelligence? Like many terms used in b2b prospecting, the expression sales intelligencecomes to us straight from english.

The term intelligencein english is the shareholder data ability to learn, analyze and adapt to sometimes complex situations. But it can also mean the collection of valuable information, especially in the military or political field. Sales intelligence meets both of these definitions, in the context of b2b sales . While some french-speaking professionals continue to use the english term, others have translated it literally as commercial intelligence”. Whether you are a regular in business english or a fervent defender of the language of molière, it doesn't matter: the main thing is to know that sales intelligence and commercial intelligence are exactly the same thing and, above all, to understand how they can help you become more efficient.

What are the benefits of sales intelligence? Sales intelligence can provide great benefits to your sales and marketing teams – and even your entire organization. It allows you to get the data you want in an easy-to-use format to support your sales and marketing strategies. Here are advantages to using it in b2b prospecting: - obtain reliable and quality data sales intelligence solutions collect recent and up-to-date data. This data can be easily integrated into tools like your crm and the processes you use.