5 powerful strategies to profit on Father's Day!
Posted: Sun Jan 19, 2025 10:22 am
We know that the retail calendar reserves several important dates for profit throughout the year. However, there are some specific celebrations that stand out, such as Father's Day .
And for digital marketing and e-commerce this indicates an advantage, because, although the consumer profile is changeable, the interests of this niche do not tend to vary that much, therefore, you can create a campaign that has a long life.
With that in mind, we’ve put together this article to give you a glimpse of what you need to look out for to make a profit on August 8th. Enjoy your reading!
The current sales scenario for Father's Day
Father's Day was first celebrated in the United States betting email list in 1909, but it was only in 1950 that Brazil added the date to the calendar.
The reason for this? In 1953, an advertising executive created a competition to honor three fathers: one who had the most children, another who was the youngest and finally, the oldest.
The result of the event was a success in the press, therefore, it motivated the emergence of the commemorative date, always on the second Sunday of August !
On the other hand, when we talk about the current sales scenario, it is worth highlighting that, according to the Social Miner report , in 2020 there was a 123% growth in orders from online stores.
Furthermore, this same report also indicated that the average ticket price for those present was R$439, and revenue from credit card transactions grew by 112%.
This data is valuable for you to have a preview of what will happen in 2021, and be prepared to overcome the competition!
How can Digital Marketing help?
In this sense, now that we understand the importance of Father's Day, let's continue the article and check out 5 Digital Marketing strategies that will make all the difference!
And for digital marketing and e-commerce this indicates an advantage, because, although the consumer profile is changeable, the interests of this niche do not tend to vary that much, therefore, you can create a campaign that has a long life.
With that in mind, we’ve put together this article to give you a glimpse of what you need to look out for to make a profit on August 8th. Enjoy your reading!
The current sales scenario for Father's Day
Father's Day was first celebrated in the United States betting email list in 1909, but it was only in 1950 that Brazil added the date to the calendar.
The reason for this? In 1953, an advertising executive created a competition to honor three fathers: one who had the most children, another who was the youngest and finally, the oldest.
The result of the event was a success in the press, therefore, it motivated the emergence of the commemorative date, always on the second Sunday of August !
On the other hand, when we talk about the current sales scenario, it is worth highlighting that, according to the Social Miner report , in 2020 there was a 123% growth in orders from online stores.
Furthermore, this same report also indicated that the average ticket price for those present was R$439, and revenue from credit card transactions grew by 112%.
This data is valuable for you to have a preview of what will happen in 2021, and be prepared to overcome the competition!
How can Digital Marketing help?
In this sense, now that we understand the importance of Father's Day, let's continue the article and check out 5 Digital Marketing strategies that will make all the difference!