In the 1960s, the vast majority of people sought to achieve the so-called American dream . In other words, to have a good job, work to accumulate a certain amount of wealth, buy a house, a car and start a family. Needless to say, this is no longer a reality today. Living standards have changed and a financial concept aligned with current values has also emerged: the new economy.
But, after all, how to deal with your business finances in this new context? Professor Bruna Losada, who is responsible for the courses Corporate Finance I - Cost of Capital and Economic Feasibility Analysis of Investment Projects , spoke more about how to differentiate between the classic and new economies, in addition to pointing out the most appropriate financial indicators for each type of reality, in a live online class exclusively for LIT students.
Understand the context of finance in the new economy with the tips below!
What is the new economy?
Since the 1960s, society has changed in estonia whatsapp data general: crises, conflicts, reforms and the arrival of technology and the internet have changed people's lifestyles and goals. That said, we can define the new economy as one that sells services and is present in a logic of sharing, unlike the classic model in which the product was a unit (a car, a bag of rice or a copy of a book, for example). "Today, we think more about the right to use than about a product, a unit. This completely changes companies," says the professor.
As a great example of the new economy, it is impossible not to mention Netflix, which sells the right to watch the catalog of films available for a certain period of time. Thus, the logic is different because the most important thing for the company is not to get more subscriptions, but to understand the behavior of each customer so that they want to continue being part of the platform.
How to think about finances in the new economy?
The professor emphasizes that we are not saying that classic companies no longer have value, or are doomed to disappear. But that new economy businesses, because they are present in an innovative logic, require different indicators to define strategies:
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It is important to emphasize that each business model has its own characteristics. Therefore, it is necessary to analyze the company and know how to identify the strategic indicators that make the most sense for its context. "As you evolve, revisit all your calculations and findings, because the customer changes," adds Bruna.