Ways to Attract Holiday Shoppers on Facebook

[gafimiv406]

Shoppers are playing it smart this holiday season. They aren’t willing to wander around aimlessly in big box stores hoping the perfect gift magically presents itself. Instead, shoppers are checking social media sites for inspiration, which means small businesses have an opportunity to cash in on a shopper’s virtual wandering.

To capitalize on the holiday shopping season, start by sprucing up your Facebook page, uruguay whatsapp number database says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says.

Her company, The Content Factory, helps small businesses with content creation and social media promotions. “I’ve seen small businesses sell out of certain inventory because of a Facebook promotion. It all depends on the time and effort invested.”

If you’re looking to attract gift-givers through your company Facebook page, Barrett offers these tips:

Change the cover photo

It’s time to swap out your generic cover art for a holiday-themed photo, Barrett says. While it sounds simple, a lot of businesses don’t do it. “An eye-catching photo is a good way to get shoppers thinking,” she says. “A high-quality picture of your product in use may convince some holiday shoppers to give your product as a gift.”

Bottle Your Brand, a company that makes customized labels for products like wine, has a good example of seasonal cover art:





Throw a holiday contest

A contest or giveaway is on Barrett’s holiday list. These kinds of promotions can boost your social media presence and increase your long-term sales.

“Everybody is looking for a good deal around the holidays so a contest or a giveaway can draw crowds,” she says. “However, you need to make sure it’s worthy of your customers’ time. Go all out, don’t cut corners on these promotions.”