3. Rename your company during a rebrand.
Posted: Sun Jan 19, 2025 9:28 am
Now that I have adapted my vision and mission, I should accordingly adapt my values to align with this new strategy. For example, I will incorporate the following new values:
Raise the bar. This is both a play on words (since the handlebar is a key part of any bike) and a commitment to continuously compete with yesterday’s performance.
Room for all. This again has a dual meaning: as I embark on a journey to create a more inclusive space for all people in a predominantly young, female environment, this value will be essential. But it also indicates that Psyched 2 Cyc will create a literal “room” for all; whether in our studio room or your room at home taking a virtual class.
Understandably, some of my founding values might become unsustainable. It’s more effective to prioritize new values rather than cling to past ones, which may limit change.
Brand Voice
Now that I’ve shifted my vision, mission, and values while rebranding, how I convey these aspects of my company will also have to change. What I’m saying is changing, so how I say it will also need to change.
For instance, I have been using a tone of voice that’s senegal whatsapp number database young, modern, and feminine. Now that I’m shifting to target a slightly older demographic and males, I will want to adapt my language to be more attractive to these audiences.
Changing names is a big undertaking and can cost brand recognition and organic search traffic in one fell swoop. I would only rename Psyched 2 Cyc if it’s a dire need and I had a plan for recovery as part of my post-rebrand strategy.
As mentioned earlier, I selected the name to attract a younger audience, which is why I used “2” instead of “to” and the shortened term “Cyc.”
Perhaps, in wanting to rebrand to attract my slightly older target audience, I may reconsider changing the name to resonate better with the residents in the surrounding area.
Raise the bar. This is both a play on words (since the handlebar is a key part of any bike) and a commitment to continuously compete with yesterday’s performance.
Room for all. This again has a dual meaning: as I embark on a journey to create a more inclusive space for all people in a predominantly young, female environment, this value will be essential. But it also indicates that Psyched 2 Cyc will create a literal “room” for all; whether in our studio room or your room at home taking a virtual class.
Understandably, some of my founding values might become unsustainable. It’s more effective to prioritize new values rather than cling to past ones, which may limit change.
Brand Voice
Now that I’ve shifted my vision, mission, and values while rebranding, how I convey these aspects of my company will also have to change. What I’m saying is changing, so how I say it will also need to change.
For instance, I have been using a tone of voice that’s senegal whatsapp number database young, modern, and feminine. Now that I’m shifting to target a slightly older demographic and males, I will want to adapt my language to be more attractive to these audiences.
Changing names is a big undertaking and can cost brand recognition and organic search traffic in one fell swoop. I would only rename Psyched 2 Cyc if it’s a dire need and I had a plan for recovery as part of my post-rebrand strategy.
As mentioned earlier, I selected the name to attract a younger audience, which is why I used “2” instead of “to” and the shortened term “Cyc.”
Perhaps, in wanting to rebrand to attract my slightly older target audience, I may reconsider changing the name to resonate better with the residents in the surrounding area.