61 Templates to Help You Put the Customer First
Posted: Sun Jan 19, 2025 9:08 am
There has to be a problem for the hero to overcome. A bomb has to be about to go off. A meteor has to be hurling towards earth. A Death Star has to be about to destroy another planet.
The bigger the problem the hero has to overcome, the more the audience pays attention and waits to see if the hero can eventually overcome the problem.
However, there is more to writing an interesting story than just establishing a big problem.
Email, survey, and buyer persona templates to help you engage and delight your customers
6 buyer persona templates
5 customer satisfaction survey templates
50 customer email templates
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The Three Levels of Problem
So obviously, for a movie to truly grip the audience, the germany whatsapp number database hero has to encounter a big problem. There is something that has to get in the way of what the hero wants. This is called an External Problem.
External Problem
The External Problem is the visible, tangible obstacle or challenge that the main character faces. It's the surface-level issue that is easily identifiable. In the Hunger Games, Katniss has to win the Hunger Games. In Star Wars, Luke has to destroy a Death Star. Pretty simple to understand.
Here is where I’m going to start ruining movies for you. In order to relate to the audience, screenwriters have to dig deeper than the External Problem. After all, how many of us have had to compete in the Hunger Games or destroy a Death Star? Very few. So how can we relate to the main characters if we’ve never experienced their experience?
The bigger the problem the hero has to overcome, the more the audience pays attention and waits to see if the hero can eventually overcome the problem.
However, there is more to writing an interesting story than just establishing a big problem.
Email, survey, and buyer persona templates to help you engage and delight your customers
6 buyer persona templates
5 customer satisfaction survey templates
50 customer email templates
Get Your Free Templates
Learn more
The Three Levels of Problem
So obviously, for a movie to truly grip the audience, the germany whatsapp number database hero has to encounter a big problem. There is something that has to get in the way of what the hero wants. This is called an External Problem.
External Problem
The External Problem is the visible, tangible obstacle or challenge that the main character faces. It's the surface-level issue that is easily identifiable. In the Hunger Games, Katniss has to win the Hunger Games. In Star Wars, Luke has to destroy a Death Star. Pretty simple to understand.
Here is where I’m going to start ruining movies for you. In order to relate to the audience, screenwriters have to dig deeper than the External Problem. After all, how many of us have had to compete in the Hunger Games or destroy a Death Star? Very few. So how can we relate to the main characters if we’ve never experienced their experience?