An Introduction to Lead Generation

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Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy.

visual metaphor for lead generation ideas

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

Download Now: Lead Generation Best Practices Guide

What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances?

This lead generation utopia I'm describing is a possibility. To walk you through how to achieve this for your business, I’ve asked the experts and detailed several creative methods you can add to your lead generation strategy.

These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase.


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Partner with influencers.
Do a LinkedIn audit.
Schedule coffee chats.
Use customer reviews in your pop-ups.
Create valuable content.
Share success secrets from thought leaders.
Compile real-life examples with actionable takeaways.
Show what’s working for your company.
Create a handy checklist.
Offer insightful, downloadable case studies.
Create an interactive quiz or tool.
Personalize video content.
Create a valuable course.
Provide gated offers with best practices.
Offer webinars and live demonstrations.
Create a referral ecosystem.
Solicit brand partnerships.
Offer a free trial or a freemium tool.
Leverage the SEO power of reviews.
Optimize your website.
Paid advertising.
Let's unpack these 21 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates.

And for more on lead generation, you can explore albania whatsapp number database all of HubSpot's free lead generation content and resources in one place.


A starter guide to converting website visitors into leads for your business.

Define and qualify a lead.
Promote lead gen campaigns.
Resources to get you started.
Examples of great campaigns.
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Social Media Lead Generation
1. Partner with influencers.
One of the quickest ways to gain traction and drum up new leads is to partner with influencers within your niche.