Goodbye to the 28-day conversion window on Facebook: why your conversions will drop
Facebook will be removing the 28-day conversion window option, resulting in changes to campaign results.
Goodbye to the 28-day conversion window on Facebook: this is how it will affect your campaigns
By Susana Galeano
LATAM Content Coordinator
ANDLast October, Facebook announced that it would be removing the 28-day conversion interval option: accounts would return to a 7-day conversion interval as the default setting. However, the social network delayed iran business email database the implementation of this measure, which it has now just brought back.
What is the conversion interval and why is it so important?
As you may remember, we have talked about attribution models several times: different ways of understanding the conversion process of a customer, from when they see or click on an ad until they finally complete their purchase, registration, etc. Within these attribution models, which are essential for attributing “the merit” of a conversion to the appropriate channel (a Facebook ad, for example), there is the concept of conversion interval: in this case, for example, the time during which the path of that click on a Facebook Ad is studied.