According to Teresa de Lemus , managing director of Brand Finance Spain, “ the data must be read in relation to what each sector has experienced . What we have experienced does not affect essential sectors such as food and utilities in the same way as it does banking or textiles, and knowing how to read past data is important in order to be able to act in the future.”
the brands in Spain with the highest brand value, together with BBVA they are the brands that have lost the most value, and the common thread among the reasons indonesia business email database behind this loss is the impact of the coronavirus on the sector. Santander, the largest bank in Spain by market capitalization in 2020, increased its brand value by 5.5%, and this year it experienced the largest drop together with BBVA with a loss of 23% of its value.
Movistar is another of the Spanish brands with the biggest drop in the ranking with -22.7%, however its 5G network that was activated with the aim of having 75% coverage by the end of the year and its new services will be able to increase Telefónica's differentiation and offering in the future.