What is LINE marketing?

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However, even if you post on social media, it does not mean that only your company's posts will be seen.

Even if you take the time to post, your post may get buried or washed away by other posts.

Once you have secured light users on social media, one effective method for strengthening the relationships you have built there is to combine it with marketing using LINE.



Another advantage is that the barrier to entry is low, as adding libya email address an official LINE account as a friend can be completed simply by scanning a QR code installed in stores, etc.

If you use LINE's official account, only your company's messages will be seen in the chat room, which will increase customer loyalty. In addition to messages and images, you can also distribute coupons and sales information.

In addition, it can also have a function similar to that of a shopping card.



On the other hand, there are also disadvantages, such as the fact that your messages can get lost in conversations with friends and be overlooked, or that you can easily be blocked by a user and lose contact with them.

Distribution incurs costs, so keep in mind that there will be operating costs involved.



Once you have created a new point of contact with your customers through social media marketing, you can strengthen your relationships with them by communicating with them one-to-one through your official LINE account and having them visit your store, etc.

It can be said that a very important perspective when conducting SNS marketing is to properly understand the differences in the characteristics of SNS and the LINE app and know how to use them appropriately.




What is app marketing?
The LINE official account is a useful tool with a variety of functions, including the ability to send messages.

However, there are also some disadvantages, such as "conversations getting buried," "risk of being blocked," "high message delivery costs," and "constraints of the LINE platform."

Considering these issues, I would like companies to consider creating their own app as an option to develop the light customers they have acquired through LINE into loyal customers with a stronger sense of belonging.



Unlike social networking sites, apps can have designs and functions customized to your company's specifications.