Playing With Video Structure
Posted: Sun Jan 19, 2025 8:12 am
When Jamal breaks from instruction to say, “Oh look, memes, that's what you're competing against” (3:46), it instantly recaptures attention by acknowledging the viewer's real-world experience.
We also see this when Jamal breaks from the standard tutorial format with “Often when I log into Facebook, which is every hour on the hour” (0:28) — forcing our brains to shift from learning mode to relate to this admission.
Here are some great ways to incorporate this concept into your videos.
Visual Transitions
Unexpected visual transitions are also one of my favorite methods to recommend.
Shifting from one style to another — say, from live-action footage to animation — refreshes the viewer’s interest and can be strategically used to emphasize key points or mark different sections in the message.
Audio Pattern Interruptions
Audio pattern interruptions work well, too. Sudden changes in music, sound effects, or even narration style can re-engage audiences.
Imagine an important message with the background belarus phone number material music cut off abruptly — that audio shift instantly grabs attention and underscores the message. Switching narrators or adding unexpected voice-overs also keeps viewers on their toes.
I also like how changing a video’s structure can make it memorable.
In the same tutorial video, Jamal uses the “meatball menu” sequence in a playful way. He introduces the horizontal three-dot menu as “the meatball menu” (5:25), then later joking, “Looks good, doesn’t it? Uh, the page, not the meatballs” (5:34).
That kind of running joke ties different elements together, creating something humorous and memorable.
Humor and the Unexpected
Using humor or surprising elements can also serve as effective pattern interruptions. The video demonstrates this through multiple techniques:
We also see this when Jamal breaks from the standard tutorial format with “Often when I log into Facebook, which is every hour on the hour” (0:28) — forcing our brains to shift from learning mode to relate to this admission.
Here are some great ways to incorporate this concept into your videos.
Visual Transitions
Unexpected visual transitions are also one of my favorite methods to recommend.
Shifting from one style to another — say, from live-action footage to animation — refreshes the viewer’s interest and can be strategically used to emphasize key points or mark different sections in the message.
Audio Pattern Interruptions
Audio pattern interruptions work well, too. Sudden changes in music, sound effects, or even narration style can re-engage audiences.
Imagine an important message with the background belarus phone number material music cut off abruptly — that audio shift instantly grabs attention and underscores the message. Switching narrators or adding unexpected voice-overs also keeps viewers on their toes.
I also like how changing a video’s structure can make it memorable.
In the same tutorial video, Jamal uses the “meatball menu” sequence in a playful way. He introduces the horizontal three-dot menu as “the meatball menu” (5:25), then later joking, “Looks good, doesn’t it? Uh, the page, not the meatballs” (5:34).
That kind of running joke ties different elements together, creating something humorous and memorable.
Humor and the Unexpected
Using humor or surprising elements can also serve as effective pattern interruptions. The video demonstrates this through multiple techniques: