Tailoring design plans to requirements
Posted: Sun Jan 19, 2025 7:13 am
Communication with the end user
As a result of my graduation research 'With new media in the development process. Living together: an online platform to stimulate communication' for the study Real Estate & Housing at the TU Delft, I have drawn up a number of rules for project websites in housing construction, which will make your specific target group communicate more online. During a fourteen-month exploratory research in three rounds, I have conducted more than 30 interviews for this.
The housing market is changing from a supply market, where the focus is on efficiency within the company, to a demand market, where the focus is on effectiveness. An efficient construction company builds a house as well as possible, as quickly as possible and above all as cheaply as possible. The demand for houses has always been many times greater than the supply, so selling them was relatively easy.
However, in a demand market, the focus will have to be on completely different aspects: how can a home be built?
Home is a house that is yours. To build an optimal home, you will georgia mobile phone number list need to know what kind of house it should be. You will have to adapt the design of the house to the wishes of the future residents at an early stage. The only way to find out is to ask how they really want to live.
coordination of design plans with housing needs
Coordinate design plans and increase marketability during various development phases.
Increase marketability
Margins are under pressure, developments are stalling, and every now and then it seems as if construction is stopping. Often, 80% of the homes must be sold before you can start building. Sales and marketing departments are working overtime. Via all kinds of social media, attempts are made to create viral effects, start conversations and the strangest stunts are thought up to attract attention. The internet and the project website are playing an increasingly important role in the sale of homes. Then we have arrived directly at the essence of this article:
Why is the appearance of a project website adapted to a specific target group, but its functionalities are not?
Living together: rules of the game to stimulate communication online
The rules of the game are guidelines that can be used to set up a project website in such a way that it stimulates communication. I will discuss three principles in this article, because they can be directly integrated into a project website.
As a result of my graduation research 'With new media in the development process. Living together: an online platform to stimulate communication' for the study Real Estate & Housing at the TU Delft, I have drawn up a number of rules for project websites in housing construction, which will make your specific target group communicate more online. During a fourteen-month exploratory research in three rounds, I have conducted more than 30 interviews for this.
The housing market is changing from a supply market, where the focus is on efficiency within the company, to a demand market, where the focus is on effectiveness. An efficient construction company builds a house as well as possible, as quickly as possible and above all as cheaply as possible. The demand for houses has always been many times greater than the supply, so selling them was relatively easy.
However, in a demand market, the focus will have to be on completely different aspects: how can a home be built?
Home is a house that is yours. To build an optimal home, you will georgia mobile phone number list need to know what kind of house it should be. You will have to adapt the design of the house to the wishes of the future residents at an early stage. The only way to find out is to ask how they really want to live.
coordination of design plans with housing needs
Coordinate design plans and increase marketability during various development phases.
Increase marketability
Margins are under pressure, developments are stalling, and every now and then it seems as if construction is stopping. Often, 80% of the homes must be sold before you can start building. Sales and marketing departments are working overtime. Via all kinds of social media, attempts are made to create viral effects, start conversations and the strangest stunts are thought up to attract attention. The internet and the project website are playing an increasingly important role in the sale of homes. Then we have arrived directly at the essence of this article:
Why is the appearance of a project website adapted to a specific target group, but its functionalities are not?
Living together: rules of the game to stimulate communication online
The rules of the game are guidelines that can be used to set up a project website in such a way that it stimulates communication. I will discuss three principles in this article, because they can be directly integrated into a project website.