Below the Line Marketing Examples

[hoxesi8100@]

5. Tinker and retry.
You won’t always get it right the first time. In fact, it’ll probably take around eight touchpoints to move a prospect. Use your data to tinker with previous stages and try again.

Like any good scientific experiment, don’t alter too many dependent variables at once. You want to track what you’ve changed so you can replicate winning outcomes. Try altering one segmentation criterion (e.g., shift the age group) or channel choice, and rerun your experiment.

Croft relayed that this is one of BTL’s greatest benefits. “BTL marketing helps you identify what to scale,” she said. “When you start with more targeted marketing, you can better understand the campaign's ROI.”

You can spot BTL marketing throughout your daily life. Let’s focus on two examples from my life — and how these companies converted me.

Example 1: Email Marketing to My Canine Friend
Email is a popular channel that is overwhelming users. These days, your buyers probably never open your email: 79% of consumers delete branded emails at least half of the time.

And even when they open it, consumers spend an australia phone number material average of nine seconds before deciding to buy or trash it.

Your email should inform, engage, and convert in nine seconds. That’s a tall order for any marketing team.

BarkBox did that to me. I have a dog, and she’s classified as a “Super Chewer.” She loves gnawing on tasty treats and tough toys. BarkBox knows this and sends me highly targeted, personalized emails.

btl marketing, email marketing, email from BarkBox with dog on the cover and holiday branding

They put my dog’s name in the title and waste no time in presenting the offer. The email contains their Super Chewer lineup for the holiday box, so I know exactly what I’m getting. And BarkBox offers a clear CTA to convert me in seconds. Guess who will chew on their Rudolph-themed toy this holiday season?