Free Marketing Plan Template

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Improves Customer Experience
Customers crave a seamless experience like Apple provides. And they notice when you don’t deliver.

Salesforce’s latest State of the Connected Customer report found that “79% of customers expect consistent interactions across departments, yet 55% say it generally feels like they're communicating with separate departments rather than one company.”

A well-executed holistic marketing approach helps companies deliver a uniform brand experience. With a defined core message and approach shared across every business function, every customer receives an experience that accurately reflects your company.


Outline your company's marketing strategy in one simple, coherent plan.

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Increases Company Revenue
Naturally, better customer experiences likely mean armenia phone number material customers want to stay and spend more with you. The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “consistent brand presentation across all platforms can increase revenues by up to 23%.”

Increases Internal Team Effectiveness
A holistic approach offers significant internal benefits, too. Brown offers an example familiar to any marketer: sales asking marketing to quickly spin up a new deck to wow a large prospect.

In a traditional marketing setup, “marketing is annoyed,” says Brown. “They already made a deck. Why is this an emergency now? They become overwhelmed and frustrated that they didn‘t know about this need sooner. Why isn’t the existing deck good enough?"

Holistic marketing allows marketers to operate more proactively. With this approach, marketing can communicate with sales, take ownership, and get things done.