By Berta Hernandez Llado
SAccording to McKinsey data , digital customer interactions grew rapidly in 2020 out of necessity. In Europe, for example, 55% of interactions were digital in July 2020, compared to 32% in December of the previous year.
How strong is your brand online? Is your eCommerce prepared for an increasingly digital environment? Ensuring a solid online presence is key, especially in competitive markets, and one of the ways to work on it is through inbound marketing. Inbound marketing is a methodology that allows you to establish a relationship of trust with the user through non-intrusive marketing techniques . In addition, its content-based approach has the added benefit of reinforcing your reputation as an expert and leader in the sector.
The inbound methodology
Inbound marketing is a structured honduras business email database methodology, which is divided into four phases:
Attract . Get qualified traffic to your website through a combination of techniques such as content marketing, SEO, social media or online advertising.
Convert . Generate a database for your company by collecting data from your visitors through forms.
Educate and close . Keep in touch with your database so that they are informed about topics and offers that interest them.
Delight . Don't forget to maintain the relationship with your customers. Encourage them to make repeat purchases, recommend your products or services, and keep up to date with your blog or social networks.
But beyond this methodological basis you may wonder: how exactly does this apply to my daily life?