Some examples of names that have become generic in their segment thanks to the high functionality of their product are Kleenex , Aspirin , Tipp-Ex or Post-It , which is very curious. In Spain we have other legendary cases such as Albal (aluminium foil) or Bimbo (sliced bread).
Finally, we show you some examples of disastrous namings, which usually occur when a brand is launched in another country. The social and cultural variables of the territory in question play very bad tricks if they have not been carefully analyzed beforehand. Foreign branding (the process that analyzes brand management in foreign markets) is strategically decisive.
Manta (Opel), Pajero (Mitsubishi), Moco (Nissan) or Jetta (Volkswagen) in the automotive segment and Colgate, which does not sound good in Argentina, or Pota (Knorr soups), in other market segments.
It is precisely thanks to foreign branding that we find other greece business email database interesting facts, such as Moana (Disney) being called Vaiana in Spain, Burger King being called Hungry Jack’s in Australia, or Magnum being Magic in Greece. What is the reason? In the destination countries, the brands were already registered, so these variants had to be chosen, with the “extra” effort that this entails at all levels.
Finally, here are a few names (I promise you they are real) that work in a very local and commercial environment, such as Keashecho Keastocao (computer and repair shop) or Perrari (home dog grooming). If you want to discover many more like these, I recommend you visit this site: mastersofnaming.com
Good naming can determine the success or failure of a brand and that is why it is necessary to train in order to put together a good naming strategy.