Emotional : It is kind, exciting, with a well-constructed plot.
Read also! The principle of USP or unique selling proposition
Whether you want to inform, entertain, or convince your reader, it pays to follow certain rules:
You are not writing to impress others, but to persuade them . No one cares how smart or clever you are. Your job is to get people to do something.
What you say is more important than how you say it . Again, if you are more concerned with how to show others how clever and cunning you are, you can undermine the impact of your message.
Remember the rules of language, but have freedom tajikistan email list in using them . Pay attention to the flow of the text - how one sentence follows another. Sometimes it is necessary to break strict rules for punctuation and sentence structure.
Write for individuals, not the masses . Think of it as if you were talking to a friend or neighbor, not a demographic group.
Source: Jean Grow - Tom Alstiel, Advertising Creative: Strategy, Copy, and Design , 5th ed., SAGE Publications, 2020, p. 202.
Tell a good story
“You’ve done everything you need to do: you’ve considered your audience, your message, and your medium; you’ve written it concisely and to the point (or interestingly and in detail); you’ve told the truth, and told it clearly; you’ve treated your audience with respect. Now it’s important that people get hooked on your story and keep reading.