Organic search traffic brings relevant leads.

[arafatenzo]

Zack Kadish from the American company Conductor describes the principle of the hub-and-spoke model and its importance for content marketing. Imagine a wheel with all spokes pointing outward from the center.

The hub is the main topic around which we are building authority and for which we want to rank better in search. The
spokes are all the supporting content that is related to the main topic and helps us increase its authority in the eyes of Google.

Now let’s think about it in terms of keywords:
Center: Relevant keywords with high search volume (usually transactional in nature), such as offering SEO services.
Spokes : Keywords with low search volume, long tail suriname email list keywords / supporting keywords (usually informational in nature), such as content explaining what SEO is and how it can benefit you.

Review questions:

How do we create content that answers all of our audience's questions about a given topic and connects our brand to that topic?
How can we use Google's featured snippets to increase our visibility?

Search intent is one of the most valuable variables in lead generation. Whether a prospect is searching for information, comparing brands, or evaluating a product, all customer journeys begin, continue, and end with their search intent .