Helpful content: Storm in a teacup?

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Olaf Kopp recommends that SEO specialists use Google information with caution:

"The next time a 'big' update is announced in advance, we should balance our enthusiasm with rational thought and remain objective. Google and SEO are a business relationship, not a friendship, and it should remain that way."

However, the situation changed fundamentally sri lanka email list during the second helpful content update in December 2022 and then in September 2023, when it became clear that many websites were affected.

Second update: December 2022 helpful content update
The second update was launched in December 2022. It took 38 days to roll out: from December 5, 2022 to January 12, 2023. This update no longer only affected content in English, but added new signals, but above all, it clarified the functioning of the system for other languages.

Lily Ray shows the impact of this update in her March 2023 study . The helpful content system has created a new signal that applies to the entire site. It’s called the useless content classifier .
This classifier looks for less valuable content and content that isn’t particularly useful. Essentially, it means that Google is looking for SEO spam.

In many cases, the creators of the affected sites may have thought they were providing value: posting quality content and answering questions that users are interested in. But there are so many other sites doing the same thing. How do these sites differentiate themselves with their content? Do they show the user that they are an authentic brand that provides great value and original content?