Monitoring competition on Facebook
Posted: Sun Jan 19, 2025 6:15 am
Conversations matter
“Consumers don’t want to be buddies with your brand!” Rohit brings us marketers back down to earth. “In most cases, consumers don’t want conversations with companies, they want something completely different,” he continued. The message that social media is all about conversations may have been a bit too well received. The word ‘conversation’ is a flat term and more is not necessarily better. A good conversation is valuable but cannot be quantified. Here too, we must be careful that our search for ROI does not degenerate into a proliferation of meaningless conversations. Being social is also knowing when to be quiet. Or as Rohit says: The real secret to building trust is using likeability to build deeper connections, instead of just focusing on having more conversations”.
chad_wittman_aboutAlso EdgerankChecker (Facebook statistics tool with turkey mobile phone number list 550K+ connected pages) founder Chad Wittman was one of the big international names present at the congress. I followed his break-out session which was about monitoring competition on Facebook. According to Chad, competition on Facebook is mainly about the Newsfeed and your Facebook competitors are often not your real-life competitors. Facebook users follow ('like') an average of 40 pages but thanks to the EdgeRank formula, messages only reach 12% of your fans! This means that your messages compete with the posts of other pages. If the affinity with your fans is insufficient or the content is not good enough, you will lose the competition and the message will not reach the newsfeed of your fans, which in turn has a direct negative effect on the reach of your next post.
“Consumers don’t want to be buddies with your brand!” Rohit brings us marketers back down to earth. “In most cases, consumers don’t want conversations with companies, they want something completely different,” he continued. The message that social media is all about conversations may have been a bit too well received. The word ‘conversation’ is a flat term and more is not necessarily better. A good conversation is valuable but cannot be quantified. Here too, we must be careful that our search for ROI does not degenerate into a proliferation of meaningless conversations. Being social is also knowing when to be quiet. Or as Rohit says: The real secret to building trust is using likeability to build deeper connections, instead of just focusing on having more conversations”.
chad_wittman_aboutAlso EdgerankChecker (Facebook statistics tool with turkey mobile phone number list 550K+ connected pages) founder Chad Wittman was one of the big international names present at the congress. I followed his break-out session which was about monitoring competition on Facebook. According to Chad, competition on Facebook is mainly about the Newsfeed and your Facebook competitors are often not your real-life competitors. Facebook users follow ('like') an average of 40 pages but thanks to the EdgeRank formula, messages only reach 12% of your fans! This means that your messages compete with the posts of other pages. If the affinity with your fans is insufficient or the content is not good enough, you will lose the competition and the message will not reach the newsfeed of your fans, which in turn has a direct negative effect on the reach of your next post.