Brand Persona Vs. Buyer Persona : Differences and Similarities You Need to Know
Posted: Sun Jan 19, 2025 6:10 am
Everything related to the business and the relationship with the target clientele concerns the brand persona . Therefore, it is essential to know how to differentiate it from the usual buyer persona .
In practical terms, your brand persona is linked to the positioning you want your company to have, according to its values, in the minds of your target audience . The buyer persona , on the other hand, represents the people you want to communicate this positioning to. When creating your brand persona , you should ask yourself:
If my company were a person, who would it be?
What value does my brand want to convey?
How does she communicate?
When developing a buyer persona (which germany phone number resource represents the profile of your ideal buyer), it is important to ask:
Who is my client?
What does he need?
How does he behave?
What are your doubts and concerns?
Differences in objectives
Whenever we talk about strategies involving digital marketing , it is important to understand the objective of each action , tool or detail worked on, so it is worth understanding the difference between buyer and brand persona .
In this sense, when you work with your buyer persona , your focus should be directed towards studying and surveying keywords ; the way your customer behaves when performing a search on Google; and mainly mapping the most relevant content for this ideal consumer.
Since we're talking about Google searches, how about finding out how to reach the top position on Google?
On the other hand, the focus of your brand persona's work is directly related to Branded Content techniques (content that only your company develops). Therefore, you must work on bringing your brand's values closer to what your target audience desires and considers important.
In practical terms, your brand persona is linked to the positioning you want your company to have, according to its values, in the minds of your target audience . The buyer persona , on the other hand, represents the people you want to communicate this positioning to. When creating your brand persona , you should ask yourself:
If my company were a person, who would it be?
What value does my brand want to convey?
How does she communicate?
When developing a buyer persona (which germany phone number resource represents the profile of your ideal buyer), it is important to ask:
Who is my client?
What does he need?
How does he behave?
What are your doubts and concerns?
Differences in objectives
Whenever we talk about strategies involving digital marketing , it is important to understand the objective of each action , tool or detail worked on, so it is worth understanding the difference between buyer and brand persona .
In this sense, when you work with your buyer persona , your focus should be directed towards studying and surveying keywords ; the way your customer behaves when performing a search on Google; and mainly mapping the most relevant content for this ideal consumer.
Since we're talking about Google searches, how about finding out how to reach the top position on Google?
On the other hand, the focus of your brand persona's work is directly related to Branded Content techniques (content that only your company develops). Therefore, you must work on bringing your brand's values closer to what your target audience desires and considers important.