Disease Awareness: the strategy for talking to patients
Posted: Sun Jan 19, 2025 5:47 am
Disease awareness is the main digital marketing strategy used by pharmaceutical and life care companies to talk to, welcome and guide patients and their support network.
By free translation, disease awareness means “awareness of the disease” or “knowledge of the disease”. In other words, informing and raising awareness among the public about a certain condition, with the aim of promoting health and a better quality of life.
How does disease awareness work ?
Many people live with symptoms that seem simple, such as headaches and body aches, which can be confused with common conditions, such as the flu, and end up not seeking medical help. This self-diagnosis, in addition to being a health risk because it masks the symptoms, can delay the start of effective treatment and lead to the progression of the disease.
In this scenario, disease awareness emerges as poland mobile phone number a great ally in life care , helping people who fight daily for better health conditions to have access to information and know when and how to seek help.
Stages of disease awareness
In the disease awareness strategy , the stages that the patient or their support network will go through are designed, from the interest in information about a disease to medical follow-up and consideration of the brand.
All stages of the strategy are designed based on the creation of the patient journey and basically work like the inbound marketing funnel , but developed for a different audience profile.
Overall, the journey has 4 or 5 stages, divided into:
Demystify: time to attract people through content that piques curiosity and talks openly about the topic.
Raising awareness: the stage of providing relevant information and creating a close dialogue with the patient to make them aware of the disease.
Identify: stage in which actions are aimed at helping the patient and their support network to identify a possible problem and seek help.
Direct: time to show the patient a way to solve the pain that he identified in the first stages.
Monitoring: stage of mapping the patient's progress, monitoring their health gains, improvements in quality of life and problems that still need to be solved.
The choice of working with 4 or 5 stages in disease awareness will depend on the target audience and the possible actions. Therefore, it is very important that the partner agency has full knowledge of digital marketing for the pharmaceutical industry and mastery of healthcare strategies .
What are the advantages of disease awareness for pharmaceutical companies?
One of the main advantages of disease awareness is that it can generate brand recognition while complying with ANVISA regulations . This is because, as the world of life care follows very strict regulations for the promotion of prescription drugs , actions need to be even more strategic so as not to violate any compliance guidelines .
Furthermore, disease awareness allows you to gather feedback from the target audience about their journey, mapping the experience with treatment, challenges and improvements in quality of life.
With feedback and real data, which can be collected from research applied in the monitoring stage of the patient journey , the pharmaceutical industry can prepare for the development of more innovative products and more effective treatments.
Another major difference is being able to extract insights from disease awareness to create strategies for the doctor's journey , offering content that helps healthcare professionals improve their daily clinical practice.
There are several advantages of disease awareness for pharmaceutical digital marketing , and all of them can be explored through different digital solutions.
5 disease awareness actions to implement today
Landing page/one page: can be used to attract patients and support networks, presenting impactful information that encourages the consumption of more information.
Patient support website/portal/blog: acts as an information hub, which can be used to deepen patients’ knowledge level and answer their questions.
Paid media campaigns: increase the reach of content, making it reach thousands of people and transmitting high-impact information to the right audience.
Phygital experiences: contribute to an immersive experience in a digital environment, increasing the public's curiosity and involvement in the action.
Social networks: create a sense of community, opening space for continuous and friendly communication, contributing to the establishment of an intimate relationship between brand and patient.
By free translation, disease awareness means “awareness of the disease” or “knowledge of the disease”. In other words, informing and raising awareness among the public about a certain condition, with the aim of promoting health and a better quality of life.
How does disease awareness work ?
Many people live with symptoms that seem simple, such as headaches and body aches, which can be confused with common conditions, such as the flu, and end up not seeking medical help. This self-diagnosis, in addition to being a health risk because it masks the symptoms, can delay the start of effective treatment and lead to the progression of the disease.
In this scenario, disease awareness emerges as poland mobile phone number a great ally in life care , helping people who fight daily for better health conditions to have access to information and know when and how to seek help.
Stages of disease awareness
In the disease awareness strategy , the stages that the patient or their support network will go through are designed, from the interest in information about a disease to medical follow-up and consideration of the brand.
All stages of the strategy are designed based on the creation of the patient journey and basically work like the inbound marketing funnel , but developed for a different audience profile.
Overall, the journey has 4 or 5 stages, divided into:
Demystify: time to attract people through content that piques curiosity and talks openly about the topic.
Raising awareness: the stage of providing relevant information and creating a close dialogue with the patient to make them aware of the disease.
Identify: stage in which actions are aimed at helping the patient and their support network to identify a possible problem and seek help.
Direct: time to show the patient a way to solve the pain that he identified in the first stages.
Monitoring: stage of mapping the patient's progress, monitoring their health gains, improvements in quality of life and problems that still need to be solved.
The choice of working with 4 or 5 stages in disease awareness will depend on the target audience and the possible actions. Therefore, it is very important that the partner agency has full knowledge of digital marketing for the pharmaceutical industry and mastery of healthcare strategies .
What are the advantages of disease awareness for pharmaceutical companies?
One of the main advantages of disease awareness is that it can generate brand recognition while complying with ANVISA regulations . This is because, as the world of life care follows very strict regulations for the promotion of prescription drugs , actions need to be even more strategic so as not to violate any compliance guidelines .
Furthermore, disease awareness allows you to gather feedback from the target audience about their journey, mapping the experience with treatment, challenges and improvements in quality of life.
With feedback and real data, which can be collected from research applied in the monitoring stage of the patient journey , the pharmaceutical industry can prepare for the development of more innovative products and more effective treatments.
Another major difference is being able to extract insights from disease awareness to create strategies for the doctor's journey , offering content that helps healthcare professionals improve their daily clinical practice.
There are several advantages of disease awareness for pharmaceutical digital marketing , and all of them can be explored through different digital solutions.
5 disease awareness actions to implement today
Landing page/one page: can be used to attract patients and support networks, presenting impactful information that encourages the consumption of more information.
Patient support website/portal/blog: acts as an information hub, which can be used to deepen patients’ knowledge level and answer their questions.
Paid media campaigns: increase the reach of content, making it reach thousands of people and transmitting high-impact information to the right audience.
Phygital experiences: contribute to an immersive experience in a digital environment, increasing the public's curiosity and involvement in the action.
Social networks: create a sense of community, opening space for continuous and friendly communication, contributing to the establishment of an intimate relationship between brand and patient.